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Review: North End Seafood Company

7/20/2011

4 Comments

 
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When you move away from the ocean's edge, the fare at fish markets can be a bit... dubious. Seafood-loving New Englanders are a picky lot though, and they know amazing quality when they taste it. 

North End Seafood Company is one of those amazing gems. Tucked into a sunny corner of a small plaza in Somerset, Massachusetts, NESC has an impressive array of seafood. 

Let me stop for a minute and say this: I do not receive a dime for the products, people or businesses that I recommend here.  If you see it, or read about it here, it's because I'm so smitten that I just need to pipe up. Regional, yes, but NESC deserves a pat on the back and whatever business I can throw their way. Heck, they may ship it to you if you ask... Who doesn't like getting fresh lobster in the mail?!

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Excellent Portuguese and local accompaniments, as well as national brands, are displayed enticingly. 

If I wasn't going to can my own roasted peppers, I would have brought home a jar just to have that color on my shelf...

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Love this seafood case. I really appreciating knowing that a few hundred people have not been breathing all over my fish. I also appreciate that my seafood hasn't been wrapped in plastic. Love the easy to read chalkboard price display. Deep ice, fresh fish, and impeccably clean counters - heck, even my 
mother-in-law, the queen of clean, would buy fish here. 

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Wild versus Farmed Salmon
I have to admit, I was surprised to see that Jason carries farm raised salmon. His explanation dovetails perfectly with my real-food rant on Facebook this week. 

Remember the rant? One sentence read: Big agriculture and the processed food industry has used every fake-food trick in the book to replicate the taste of real food, or, get us used to 'almost' (re: six month old potatoes) real food. 

Unfortunately, farmed salmon falls under the category of 'almost'. Wild salmon, on the left, is only available certain times of the year. Bold flavor, bright color. Farmed salmon is available all the time, is cheaper, and get this: people like it because it is sweeter. Yup, American's like their farmed salmon because their sweet tooth has an opinion. You can read more about the evils of farmed salmon at World's Healthiest Foods. (All I'm going to say is this: that pasty pink color is fake. Fake as the lunch-lady's blue hair!)

My mother purchased fillet of sole, and I bought cod fish. The fillet was flavorful without an overpowering fish taste - applauded by Tom, who has only ever eaten canned salmon (bleck!) and frozen haddock (ha-DOCK, as they incorrectly pronounce it in Pennsylvania). 
My cod cooked up flaky, with a deep fish flavor. Our money was well spent. And I'll probably spend more - when mom and dad come back in the fall, I'll be ordering some fish for them to bring home...

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Everyone wave to Jason (and Jessica, not pictured) Viveiros, owners of NESC!

We just missed meeting their two year old son. Hope we meet up the next time - would love for Trey to have an NE fishing buddy!

Visit North End Seafood Company on Facebook or stop by the market at 970 County Street in Somerset, Massachusetts. You can also read more about their business in this Herald News Article. 

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4 Comments
Carolyn link
7/22/2011 08:40:33 am

I will check it out. I saw it the other day when I had a patient close to the store but didn't have time to stop. I'll make it a point to stop and check it out next time I'm over there. Thanx girlfriend

Reply
Rosalyn link
7/23/2011 04:52:20 am

Carolyn,
Let me know what you think when you visit, and please tell Jason that you read about him on this website!
The cod is excellent...

Reply
Jessica Viveiros
8/18/2011 12:06:25 am

Rosalyn,

Thank you so much for visiting North End Seafood Company! Jason told me about your visit and I just recently noticed that you had posted about us!THANK YOU! Sorry I missed your visit! Hope that you stop by again and can Cole and I are there to meet you as well!

Regards,
Jessica
North End Seafood Company
970 County Street
Somerset, MA 02726
508.567.6583

Reply
Debbie Harrison
3/22/2013 11:13:19 pm

They also make fantastic fish and chips and stuffed quahogs. I love this place and would not hesitate to buy from them again.

Reply



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